Retail & E-commerceWeb ApplicationUI UX Design

Global Diamond Montreal Fine Jewelry E-Commerce

Premium jewelry e-commerce for engagement, wedding, and gift collections — live at globaldiamondmontreal.com.

Scope a similar build

01 / Industry

Retail & E-commerce

02 / Features

8

03 / Stack

6

04 / Delivery

Product

Engagement scope

What we delivered on this build

Services

  • UX UI Design
  • Front-end Development
  • E-commerce Development
  • Back-end Development
  • QA & Testing

Technology

  • Shopify
  • Liquid
  • JavaScript
  • HTML5
  • CSS3
  • Responsive Web
Client

Project overview from the brief

Original case study content from Ingenious Minds Lab — adapted for this archive.

Full storefront for a Montreal fine-jewelry brand: collection navigation, custom ring design, appointment booking, promotional gifting, and secure checkout for high-value diamond purchases.

At a glance

Industry
Retail & E-commerce
Capabilities
8 features
Goals

Challenge & solution how we delivered

01 · Challenge

Luxury catalog scale, trust at checkout, and tying online discovery to showroom consultations and custom design.

02 · Solution

Merchandised collections, design-your-own flows, tiered promo engine, and booking CTAs integrated with cart, wishlist, and heritage brand content.

Product highlights

What stands out in the product

  1. 01 · Highlight

    40+ Years of Craft

    Homepage storytelling anchors the brand's Montreal heritage since 1982 — pairing emotional narrative with clear paths to shop and book.

  2. 02 · Highlight

    High-AOV Promotions

    Threshold-based free diamond stud tiers and consultation CTAs drive average order value without cluttering the luxury aesthetic.

  3. 03 · Highlight

    Showroom + Digital

    Rue Cathcart showroom hours, map, and appointment tools bridge online discovery with in-person custom design and fittings.

  4. 04 · Highlight

    Luxury-Ready UX

    Promo bars, collection grids, and product detail patterns optimized for fine jewelry — imagery-first, minimal friction to cart.

Features

What the product delivers for end users

  1. 01 · Feature

    Collection-Based Catalog

    Structured navigation across Engagement, Rings, Wedding, For Women, and For Men — with sub-collections for solitaire, halo, eternity, gemstone, and men's lines.

  2. 02 · Feature

    Design Your Own Ring

    Guided custom engagement ring flow: start with a setting or center stone and build the piece step by step, with consultation booking alongside the builder.

  3. 03 · Feature

    Appointment Booking

    Online and in-store appointment scheduling for proposal consultations and showroom visits, with phone and Facetime contact options surfaced in the header.

  4. 04 · Feature

    Promotional Gift Engine

    Tiered offers such as complimentary diamond studs at order thresholds and proposal consultations, with cart messaging when customers qualify or lose eligibility.

  5. 05 · Feature

    Secure Checkout

    Full cart experience with subtotal, notes, shipping estimates, and discount codes — supporting major card networks and Affirm for flexible payments.

  6. 06 · Feature

    Account & Wishlist

    Registered shoppers can log in, save wishlists, and return to high-consideration pieces across sessions.

  7. 07 · Feature

    Heritage & Trust Content

    40+ years brand story, GIA and certification cues, customer video testimonials, and Montreal showroom details to support high-value purchase confidence.

  8. 08 · Feature

    Gift Guides & Merchandising

    Curated Gift Him and Gift Her sections plus best-selling engagement highlights to shorten discovery for seasonal and occasion-based shoppers.

Screens

Product in context visual archive

6 captures
More work

Related case studies same craft standard

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